Today’s guest is Afroze Ali, founder of the South Asian women’s empowerment brand, Memsaabs and author of the book In Power to Empower.

In the book, Afroze talks through what it was like to be the first-generation daughter of South Asian immigrant parents, how it impacted her ability to see herself as a leader, and what she has been actively trying to do to evolve.

Afroze has almost 15 years of experience as a digital customer experience, innovation and strategy expert. She has a Master’s degree in Integrated Marketing Communications from Northwestern University and a Bachelor’s degree in Political Science and International Studies from Loyola University Chicago.

Over the years, she has had one foot in the corporate world and the other in the entrepreneurial/ intra-preneurial space. She felt compelled to look at herself (and she urges her readers to do so as well) as a start-up, constantly looking to iterate upon herself.

In this episode we cover:

  • How expectations for success shift as we grow older
  • Navigating societal and familial pressure to get married and have kids
  • How to increase confidence and leadership in the workplace and within your family
  • The gender power imbalance prevalent in S Asian households and how it affects leadership potential + self worth
  • Tips for achieving equality in a marriage and relationship traps to avoid

RESOURCES:

Websites: www.inpowertoempower.co (for merch and signed print copies of the book)
Print book and ebook on Amazon (for quick shipping) tiny.cc/afroze-book
Instagram: @mem.saabs


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